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This deal signals that large-scale food retail is moving from pilots to industrialized IoT deployments as a core operating layer. Carrefour’s commitment de-risks smart-shelf and in-store sensing technologies for other European retailers, likely accelerating vendor consolidation around end-to-end platforms. Embedding geolocation, ESLs, and vision AI also turns stores into high-frequency data assets, reshaping how retail media, replenishment, and workforce tools are designed. The partnership underlines a broader shift toward AI-orchestrated, sensor-rich physical commerce as the default retail infrastructure model.
Carrefour, a leading global food retailer, andVusion, the global leader in digitalization solutions for physical commerce, today announce the signing of a strategic partnership.
As part of its “Carrefour 2030” plan, Carrefour has chosen the Vusion platform to digitalize all of its hypermarkets and supermarkets in France by 2030.
This major industrial partnership covers the deployment of latest-generation electronic shelf labels, smart rails, and AI-driven cameras to transform operational efficiency and the in-store customer experience.
Following a massive initial deployment in the United States with Walmart, Vusion and Carrefour are sealing a major technological alliance for Europe. In this context, Carrefour is joining the International Advisory Board of the technology platform.
Alexandre Bompard, Chairman and CEO of Carrefour, declared:
“Carrefour 2030 is a growth plan that relies notably on accelerating tech and AI. By partnering with Vusion, a French technological champion with global reach, we are propelling our stores into a new era. The digitalization of our shelves is the essential foundation for deploying our vision of modern retail, serving competitiveness, quality of life at work for our employees, and customer satisfaction”
Thierry Gadou, Chairman and CEO of Vusion, commented:
“With Carrefour, we share the same vision of a modern store at the heart of tomorrow’s omnichannel commerce. We are going to make this vision a reality in the coming years. Following Walmart’s decision to deploy EdgeSense across all its stores in the US, Carrefour is the first major European retailer to deploy the latest-generation Vusion platform at scale. The objective is threefold: to improve the banner’s performance and the satisfaction of both customers and employees.”
By equipping its shelves with millions of smart labels connected to the cloud, Carrefour is taking a decisive step in the digitization of its physical assets. This massive deployment positions Carrefour as the most advanced retailer in Europe in terms of store technology, echoing the transformation initiated in food retail with Vusion across the Atlantic. It follows successful pilots launched since June 2025.
The solutions deployed will combine:
- The Vusion IoT infrastructure: For real-time price updates and light-guided assistance for employees (“pick-to-light”)
- EdgeSense
technology: Bluetooth-connected rails allowing automatic product geolocation to optimize e-commerce order preparation and shelf restocking - Captana Artificial Intelligence: Micro-cameras continuously analyzing shelves to automatically detect out-of-stocks, price discrepancies, and planogram errors
ForCarrefour,this alliance directly serves the financial and operational objectives of the 2030 plan:
- Productivity: Automation of low value-added tasks to redeploy teams towards customer service, equipping them with smart data and AI-driven tools to guide priority actions and improve compliance
- Customer Experience: Time savings, personalized services, and real-time interaction for a smoother shopping journey
- Sales: Reduction of out-of-stocks to maximize product availability
- E-commerce: Performance improvement thanks to geolocation
- Retail Media: Creation of a new digital communication channel directly on the shelf and monetization of data
For Vusion, this contract validates the relevance of its technology platform with the world’s largest retailers and accelerates its penetration of the European market.
Co-innovation for the commerce of tomorrow
Beyond deployment, the two groups are committing to close collaboration on innovation. Carrefour joins Vusion’s “International Advisory Board,” thereby participating in defining future technological standards for the sector. A joint laboratory (“Next Retail Experience Center”) will be set up to invent the commerce of tomorrow, particularly around the use of AI to improve operational performance and personalized customer experience, agentic commerce, and the activation of consumer data in-store.
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